2018.05.16 - Marketing & PR Coordinator Brauntex Theatre

Marketing & Public Relations Coordinator

Brauntex Performing Arts Theatre - New Braunfels, TX

Description:

The full-time Marketing and Public Relations Coordinator is responsible for managing and performance of comprehensive marketing, data gathering, promotional and sponsorship programs at Brauntex Performing Arts Theatre Association, Inc. (BPATA). The Coordinator aggressively promotes and advocates for the generation of earned revenues from ticket sales and other sources and measures marketing and brand initiatives that will enhance and enrich the position and image of BPATA. The Coordinator is well organized and proactive in marketing and branding Brauntex Performing Arts Theatre programs and supports Box Office and Front of House operations. The employee is approachable, well presented and able to establish good working relationships with a wide range of individuals. The employee is highly competent, motivated and enthusiastic, with experience in working as part of a team in a fast paced office environment. The Coordinator must provide patrons positive experiences by communicating accurate information at all times. This position is directly responsible to the Executive Director. This is an exempt position.

Job Functions

Marketing/Public Relations:
  • Manage, coordinate and implement marketing, advertising and promotional materials and activities within established budget
  • Responsible for building and leading sponsorship program. This involves developing and maintaining a marketing plan for the sponsor program that meets or exceeds overall business objectives
  • Responsibilities include sponsor prospecting, proposal customization and presentation, document revision and servicing/sponsor follow-up and support
  • Plan, execute, and evaluate effectiveness of digital, print, and broadcast media and direct marketing campaigns; ensure effective branded marketing communications; manage the launch of campaigns (season package renewals, single ticket sales, fundraising, etc.); continuously improve marketing and advertising methods, approaches, and organizational impact
  • Demonstrate, on a daily basis, a genuine care and concern for the quality and convenience of patrons' experience that develops insight into patron behavior and pricing strategies to build audiences and engagement
  • Ensure consistent brand personality for all mediums and marketing channels
  • Perform data analyses, utilize critical and creative thinking and problem solving skills, technology and statistical research techniques; monitor and report on the effectiveness of brand strategies, marketing campaigns and advertising return on investment
  • Build/ manage and supervise company's social media profiles, outreach and presence
  • Track, measure and analyze initiatives on social media including the survey of patrons
  • Manage the design and initiate email marketing campaigns
  • Research and test partnerships with new vendors to expand reach and/or lower cost-per-acquisition media negotiations
  • Collaborate with vendors to maintain a consistent brand voice and message across all marketing campaigns
  • Establish and sustain relations with influential media outlets to place advertising campaigns
  • Responsible for the management and sustainability of theatre website
  • Collaborate and manage organization's marketing IT platform and upgrades with vendors
  • Design and/or coordinate with the design of mass-mail materials
  • Design and/or coordinate with the design of promotional material
  • Assist in the collaboration to sustain relations with sponsors and donors
  • Provide marketing efforts for sponsors
  • Distribute promotional materials
  • Establish and coordinate with vendors for group sales
  • Create and implement policies and procedures for Marketing and Public relations related matters
Box Office/Front of House:
  • Support Box Office Specialist, as needed
  • Perform Front of House duties for theatre performances and theatre rentals as required
  • Establish and support marketing/trade/complimentary policies for events
  • Analyze challenges, identify alternative solutions and implement recommendations in support of organization objectives
  • Provide professional customer service to patrons and guests of the theatre
Additional:
  • Provide marketing support at Brauntex presented shows and team support for rental shows as assigned
  • Performs other duties and special projects as assigned

Regular hours of work are Monday through Friday 9 am to 5 pm or as needed to complete job tasks but candidate must have flexible availability, including regular evening and weekend shifts to accommodate facility needs.

To apply, send a resume and cover letter to Cheryl Fisher at cfisher@brauntex.org

Download the full job description (PDF)

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