Director Of Marketing And Communications - Brevard Music Center

Director of Marketing and Communications

Brevard Music Center - Brevard, NC

The Position:

The Brevard Music Center (BMC) seeks a Director of Marketing and Communications.

Reporting to President Mark Weinstein, the Director of Marketing and Communications is charged with the creation and execution of short- and long-term marketing and public relations efforts across all media, with the goals of increasing performance ticket sales and developing and expanding brand/awareness-building campaigns that grow BMC audiences, while increasing the company’s engagement with the local, regional, and national community. The BMC utilizes internal and external resources as needed, in coordination with an outside marketing and advertising agency, in order to develop compelling creative and promotional collateral leading to increased ticket sales and greater organizational awareness.

The Director of Marketing and Communications is an integral part of the senior leadership team and oversees one full-time position (Box Office Supervisor) and seasonal positions as needed.

We seek an individual with 5 years of senior level marketing and communications experience in performing arts marketing, a bachelor’s or master’s degree, knowledge of and proficiency with media buying, social media, digital strategies, and a track record in generating significant gains in earned revenue from ticket sales. The position requires excellent interpersonal, managerial, analytical, and organizational skills. Familiarity with the performing arts is essential.

Brevard Music Center:

Brevard Music Center is, at once, a place, a summer institute, and a festival.

The Music Center is situated on a wooded 180-acre campus in the beautiful Blue Ridge Mountains of western North Carolina, near Asheville. Founded 78 years ago, the Music Center has matured into one of this country's premier summer training programs and festivals. More than 400 gifted students, ages 14 through post-college, come to the Music Center to study with members of a distinguished artist faculty and with renowned guest artists. For seven weeks, students participate in a vigorous program of instruction that includes ensembles, private lessons, and chamber music.

Brevard's hallmark is the powerful sense of community that re-emerges every June, as faculty and students work together to present more than 80 concerts to the public. The total audience each summer numbers more than 30,000.

Responsibilities:

Marketing and Public Relations

  • Creates and implements all internal and external marketing and communication strategies
  • Creates and implements all digital media strategy, including social media and website
  • Works with outside consultants, as needed, to build brand awareness and expand the company’s audience base
  • Ensures consistent presentation of the BMC brand in all aspects
  • Provides marketing support as needed for educational and other community engagement activities
  • Works with the President and Director of Development to ensure consistency in external communications
  • Accurately tracks and projects promotional spend and ROI
  • Plays lead role in leadership of concessions sales and merchandising

 

Print and Online Publications

  • Develops, creates and produces all promotional print and online collaterals including, but not limited to, program magazine, performance calendar, special event programs, online newsletter, website content, etc., working with outside consultants, as needed

 

Box Office

  • Creates and implements marketing plans that increase performance attendance and revenue through season subscriptions, group sales, and single ticket sales
  • Provides accurate and timely on-going ticket sales data and analysis
  • Works collaboratively with board, and other volunteers

 

Administrative

  • Creates and carefully monitors department income and expense budgets, as well as forecasts throughout the year
  • Oversees one full-time position (Box Office Supervisor); hires and oversees seasonal positions, as needed
  • Supports and participates in annual meetings of the Board of Trustees, and the Board’s Marketing Committee

 

Application Process:

Salary is commensurate with experience and qualifications. Benefits include health insurance, and paid annual and sick leave. Deadline for applications: Friday, December 12, 2014. Interested candidates are invited to submit a resume with a list of references, recent salary history, and samples of marketing materials to:

Margaret Genovese
Genovese, Vanderhoof & Associates
77 Carlton Street, Suite 1103
Toronto, Ontario
Canada M5B 2J7
gvasearch@gmail.com

For additional information: www.brevardmusic.org, www.genovesevanderhoof.com.

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