Back to the Theater: Best Practices for Managers and Leaders
Monday, July 12, - Wednesday, July 14, 2021
12:00 - 6:00 PM Eastern
Offstage & Online: On Demand Education Session
"Running Theaters," initially published in 2005, is a best practices guide to the operation of theaters told through the words of the best venue operators in North America. The second edition of the book, published just as the pandemic arrived, includes updated insights in such areas as safety and security; diversity, equity and inclusion; and community engagement. But now the question is how to reopen venues to be safe, relevant and sustainable.
The session suggests that the pandemic has accelerated many of the trends observed in the field in the first and second editions of the book, and that successful leaders and managers are finding a way forward in these challenging times using these best practices. The session provides strategies for venue operators to re-open, including suggestions and insights on how to re-engage with audiences, programming strategies, how to continue to benefit from streaming, and how to plan for sustainable operations through a combination of earned and contributed income. Participants also had the opportunity to ask specific questions on reopening strategies to the panel of experts.
- Allison Larena - President & CEO, Mayo Performing Arts Center, Morristown, NJ
- Philip Morris - CEO, Proctors, Schenectady, NY
- Christine Sandin - Artistic Director, Sunset Center, Carmel, CA
- Duncan Webb - President, Webb Management Services, New York, NY