Session Descriptions

Tools & Techniques Session Details

The League's National Conference Education Program includes 25+ sessions on restoration, safety, technology and programming along with important case studies of best practices from around the nation, offering something for everyone. Late Sunday afternoon, we will offer four concurrent case study sessions that will demonstrate the best practices of several venues across the U.S. Two segments of concurrent Tools & Techniques sessions will be offered on Monday, July 17, and one Segment of concurrent sessions will be offered on Wednesday, July 19.

Facilitated discussions, workshops, panel discussions, and case studies provide real solutions to real problems. Four concurrent Tools & Techniques segments on Monday, Tuesday, and Wednesday will offer best practices, emerging trends and practical information for improving your historic theatre, your business and your community. The majority of the sessions will be repeated following a 30 minute networking break to give each person an opportunity to attend as many sessions as possible. A few sessions will only be offered once (please note schedule below).

Click on each speaker's name to read their full bio.
Click here to learn about this year's two optional Early Bird Intensive Education Sessions.

All Education Sessions are presented at the Sheraton Grand Hotel Downtown Los Angeles

Last Updated 07.07.17


A Tale of Two Capital Campaigns: Successful Fundraising for Cinema-Centric Historic Theatres

Tools & Techniques: 2nd Segment
Monday, July 17, 2017 9:30 - 10:45 AM

Capital campaigns are difficult. They can be even harder for historic theatres whose primary program is screening cinema. This is a case study of two such theatres that successfully conducted capital campaigns within the last year: the Belcourt Theatre in Nashville and the State Theatre in Ann Arbor. The key managers of both theatres will share their fundraising and construction stories, including how they involved their boards and their communities, how they set goals and budgets, how they solved unexpected problems, how the process "stressed out" each organization and its staff, and how the campaigns have positively transformed their organizations.

Presenters: Stephanie Silverman, Executive Director, & Brooke Bernard, Development Director, Belcourt Theatre, Nashville, TN; and Russ Collins, Executive Director, & Lee Berry, Chief Development Officer, Michigan Theater Foundation, Ann Arbor, MI

Adapting the TCL Chinese (Grauman's) Theatre for New Audiences and New Technologies

Tools & Techniques: 1st Segment
Sunday, July 16, 2017 5:00 - 6:00 PM

The TCL Chinese Theatre (Grauman's) underwent major projects in 2001 and 2014 that restored historic character, increased earthquake safety, added digital laser IMAX projection, sound, and screening. The presentation will illustrate the archival research that supported restoration work, and the alterations for updated audiovisual systems.

Presenters: Presenters: Peyton Hall, FAIA, Managing Principal, Historic Resources Group, LLC, Pasadena, CA

Beyond Compliance: Technology + Audience Diversity

Tools & Techniques: 2nd Segment
Monday, July 17, 2017 9:30 - 10:45 AM and 11:15 AM – 12:30 PM

How can I create "on demand" services for hard-of-hearing audiences, and visually impaired patrons? Are there ways to cheaply provide language translations to my increasingly bi-lingual audiences? These questions inspired The Shubert Organization in NYC to participate in the development of a new Apple and Android app that fulfills the ADA requirements for real-time closed captioning, amplification, audio describe for the visually impaired, and multi-language translation. Leveraging the technology already in everyone's pocket (mobile devices) makes this solution simple, portable, and cost-effective. Learn how the product was developed, tested and is being rolled out in 17 Broadway theatres this year.

Presenters: Kyle Wright, Sr., Interactive Marketing and Analytics Manager, The Shubert Organization, New York, NY

Breaking Barriers - Diversity in Arts Leadership and Programming

Tools & Techniques: 2nd Segment
Monday, July 17, 2017 9:30 - 10:45 AM

In the world of arts administration, it is important to be inclusive and diverse in all materials because our mission often revolves around opening the arts and culture up to everyone. This is often easier to do when the people that are making the programming are also diverse. Statistically speaking, this is not the case for nonprofits in the nation. This presentation will not only highlight this problem, it will guide the audience in how we can work to improve these numbers to better include people of color in our boards and staff. This will be done with information gathered from multiple reputable sources, as well as examining a case study of an organization that is already putting these measures into place. This information will be also guided by a narrative of personal experience from Donald Mason who is the Executive Director of The Lyric Theatre & Cultural Arts Center and joined by Tony Sias, CEO of Karamu House for the Q&A session.

Presenters: Donald Mason, Executive Director, Lyric Theatre, Lexington, KY; and Tony Sias, President and CEO, Karamu House, Inc., Cleveland, OH

The Candy Man Can: Or How to Optimize Your Concession Revenue

Tools & Techniques: 3rd Segment
Monday, July 17, 2017 2:00 - 3:15 PM

Many theatres and performing arts centers treat concessions as an auxiliary component, mainly for their patron's comfort rather than as a core business strategy, but paying as much attention to the concession and bar operations as you do to the show itself will reap huge rewards and supply a steady, strong income for your operations. However, most of us aren't restaurateurs by trade, so how do we take advantage of this in-house gold mine? This interactive discussion will present real-world proven strategies and industry research to help you optimize this important aspect of your business model. From what to offer for sale (and how many choices) to pricing strategies, ideas to boost per capita spending and how to more efficiently lay out, staff and serve to maximize the number of sales you can fit into one 20-minute intermission, this session will pack in so many ideas that you just might not be able to implement them all at once. What type of signage boosts sales? What items make patrons look forward to coming for the concessions as much as for the show? And what smells so good? Do I really need a point of sale system? How can I wring more sales out of a 20-minute intermission? Can Jack-in-the-Box help my sales? Should food and beverage be allowed in the theatre (oh, the horror!!)? Could I be making money from concessions even on non-show-days?

Presenters: Randy McKay, Executive Director, Jefferson Live/Cascade & Holly Theatres, Redding, CA
Additional presenter may be added

The Collision of Old Theatres & New Technology: Please Don't Turn off your Cell Phone

Tools & Techniques: 4th Segment
Wednesday, July 19, 2017 9:15 - 10:30 AM and 11:00 AM - 12:15 PM

Three seasoned historic theatre operators will discuss the intersection between "old school" audiences and artists (for example, the "no photos" policies), and the new migration to interactive audience participation with phones (e.g., Twitter and YouTube). The presenters will open the floor to the audience to discuss solutions and ways to safely navigate this intersection, especially with older ushers and volunteers. The presenters will collect the ideas presented during the session and work with LHAT staff to distribute the information to LHAT members and conference attendees after the event.

Presenters: Molly Fortune, Executive Director, Newberry Opera House, Newberry, SC; and Kelly Updike, Executive Director, & Kelly Maahs, Front of House Director, Embassy Theatre, Fort Wayne, IN

Customizing the Customer Journey: A Candid Look at Innovation, Technology and Leveraging Data to Drive Successful Patron Engagement

Tools & Techniques: 2nd Segment
Monday, July 17, 2017 9:30 - 10:45 AM and 11:15 AM - 12:30 PM

A well-managed customer journey is a critical attribute to engage and attract new and existing performing arts audiences in a highly competitive landscape. Today's customer journey begins primarily on the web, providing performing arts organizations with unprecedented access to rich, first-hand knowledge about its audiences. Is your organization taking advantage of the technology available to increase customer engagement? And, are you leveraging your data to convert your audiences from ticket buyers and subscribers to members, donors and evangelists to your cause? Many entertainment venue operations are still managing customer touch points in multiple silos and are not yet taking full advantage of the opportunities associated with the transformative landscape of digital technology and the "Internet of Things." This session will explore the use of new and innovative digital technology to drive success through micro-targeting audience behavior and the importance of creating a customized messaging system to "match the pitch with the prospect." Further focus will be placed on the impact of data collection and the creative strategies available for using information to support successful patron engagement initiatives for the performing arts marketplace.

Presenters: Robert Friend, Vice President Business Development and Consulting, & Gene Carr, Founder & CEO, Patron Technology, New York, NY; Lance Olson, Executive Director, Spruce Peak Performing Arts Center, Stowe, VT; and Nick Keenan, Founder, Gameflow Interactive, Portland, OR

Education Programs Make Dollars and Sense: Contribute to Your Mission, Audience and Bottom Line

Tools & Techniques: 4th Segment
Wednesday, July 19, 2017 9:15 - 10:30 AM

While there are numerous reasons for theatres to not offer (more) education programs, there are even more reasons why they should, including their tremendous potential to contribute to mission fulfillment, audience growth, and financial health. This session not only makes this case to participants, it prepares them to make it to stakeholders at their venues and sets them on a course to devise their own education programs. The panelists from three different theatres also share brief case studies of specific education programs to elucidate the thought processes behind their creation and to outline the challenges and successes of their implementation.

Presenters: Andrew J. Douglas, PhD, Director of Education, Bryn Mawr Film Institute, Bryn Mawr, PA; Allison Inman, Education and Engagement Director, Belcourt Theatre, Nashville, TN; and Emily Simmons, Development Director, Association for The Colonial Theatre, Phoenixville, PA

The Fast Track - Evolving Your Organization to Ever Higher Levels of Effectiveness

Tools & Techniques: 1st Segment
Sunday, July 16, 2017 5:00 - 6:00 PM

How do you become a more effective and efficient organization when you have only one paid employee, a handful of part time volunteers and a (mostly) hands-off board? The Historic Ironwood Theatre evolved from this situation to an active working board with a robust staff of volunteers in just six (6) months. This class offers a case study of one theatre's journey, complete with sample documents and templates which other small theatres can adopt for their own use.

Presenters: Bruce Greenhill, Managing Director, Ironwood Theatre, Ironwood, MI

Found Money for Your Theatre: A Proven, Exciting, Easy New Revenue Stream

Tools & Techniques: 2nd Segment
Monday, July 17, 2017 9:30 - 10:45 AM

What started out as an experiment to augment daytime rentals of the 1900-seat art deco Saban Theatre has become a substantial income generator. Most theaters sit dormant during the daytime and off nights. Through utilization of short term rental platforms, demand has proven to be higher than we anticipated. So far, we've hosted television writers' rooms, music video, commercial, and film shoots, teacher conferences, coding seminars, pop up play readings, mini concerts, and more. While there is a bit of tip-toeing around the venue's pre-existing show schedule, most people are flexible and grateful for an affordable way to have their event in our historic theatre's Founders Room, Rotunda Lobby, Art Deco Office, or main theatre auditorium. Sectioning off the property helps fit potential clients' budgets and cuts down on a need for additional internal staffing. This concept turned practice continues to be a win-win for us, and I'm excited to share my experience with the LHAT community.

Presenters: Jonathan Baron, Executive Associate, Saban Theater, Beverly Hills, CA and Spencer Pratt, City Manager, Peerspace, Los Angeles, CA

How to Manage Your Theatre's Risk

Tools & Techniques: 4th Segment
Wednesday, July 19, 2017 11:00 AM - 12:15 PM

Regardless of what stage your theatre is in, vacant building or fully operational, we will discuss the various risks a theatre faces and the insurance needed to maintain proper coverage.

Presenters: Brian Phoebus, Senior Vice President, Maury Donnelly & Parr, Baltimore, MD

How to Succeed as a Historic Theatre CEO without Having an MBA

Tools & Techniques: 3rd Segment
Monday, July 17, 2017 2:00 - 3:15 PM

Many arts leaders are promoted into executive positions without any professional management training because they have excelled as a programmer, marketer, fundraiser or even as a performer. Consequently, they have to learn senior management skills the old-fashioned way - by trial and error on the job. This session provides a rare opportunity to hobnob with your fellow wizards who collectively have more than 130 years of front line executive experience. In a spirited, fast-paced, no-holds-barred session, these seasoned pros will share their management maxims, proverbs, and witticisms such as "Never Waste a Crisis," "Board Members Are Not Magical Beings," "Chasing a Dollar Leaves You Far From Home," "Programming committees are all mouth and no trousers," and "Check-in with your staff frequently. Sometimes they actually know things that you don't."

Presenters: John Bell, CEO, Tampa Theatre, Tampa, FL; Jeffrey Gabel, Founding Executive Director, Majestic Theater, Gettysburg, PA; Ken Stein, President & CEO, League of Historic American Theatres, Austin, TX; and Maureen Patton, Executive Director, 1894 Grand Opera House, Galveston, TX

Launching an Effective Capital Campaign ~ A Case Study

Tools & Techniques: 1st Segment
Sunday, July 16, 2017 5:00 - 6:00 PM

So many historic theatres need renovations and upgrades to maintain and improve aging structures, but staff is often unaware of how to go about raising the funds needed to accomplish this.This session will present strategies for building your board of directors, engaging them correctly, increasing your presence and identification as a nonprofit, tracking your impact in the community, investing in fundraising infrastructure, tackling database challenges… all important steps which will be covered. You will learn the best practices to have in place BEFORE you start any major fundraising campaign. The presenters will share how one theatre successfully maximized community support and the lessons they learned in the recent planning and execution of the Rialto Theatre's $1.5 million capital campaign. Participants will learn best practices for each step of the way, from creating a strong and engaged board, creating an event to let the community know your 501c3 status, the importance of investing in fundraising infrastructure, including staff and software, membership increase strategies, feasibility study 1-2-3's, and capital campaign readiness and education execution.

Presenters: Julie Ragland, Development Director, Rialto Theatre, Tucson, AZ; and Deb Dale, CFRE, Fundraising Counsel, Smith & Dale, LLC, Tucson, AZ

Managing and Marketing the Modern Theatre

Tools & Techniques: 1st Segment
Sunday, July 16, 2017 5:00 - 6:00 PM

Mid-twentieth century theaters and performing arts spaces were defined by successive waves of technological advancement and architectural experimentation. Many of these theaters are now considered historic, as they have reached, or are about to reach, fifty years of age. Managing them can present a special and daunting set of challenges, although these often highly idiosyncratic buildings can have an intangible aesthetic value that increases their marketability. This panel discussion offers an opportunity for conference attendees to hear directly from managers and operators of Modern theaters and to learn about the issues that they face and the solutions they have reached.

Presenters: Meredith Arms Bzdak, PhD, Partner, Mills + Schnoering Architects, LLC, Princeton, NJ; Peter Means, Senior Director of Development, Grady Gammage Memorial Auditorium, Arizona State University, Mesa, AZ; Miriam Morgan, VP of Arts Campus Administration and COO, Arts United of Greater Fort Wayne, IN; and Adam Qualter, Crew Chief and Head of Props, Centre in the Square, Kitchener, ON

Not Your Father's Annual Appeal

Tools & Techniques: 4th Segment
Wednesday, July 19, 2017 9:15 - 10:30 AM and 11:00 AM - 12:15 PM

Scene 1. The Tired Approach. Executive Director (while yawning): "Oh. It's October. Where's last year's appeal letter? We need to update it, do a merge and send it." Did you know many cultural organizations lose between 59% and 90% of annual appeal donors each year? It's called attrition -- the opposite of donor retention. Learn how to structure a sexy annual appeal and keep your donors coming back for more. Scene 2. ED (with enthusiasm): "Look! Attrition is down 50% and our donors loved last month's Facebook cam treasure hunt party. They think we're cool!"

Presenters: Susan Palmer, President, The Palmer Westport Group, Santa Fe, NM
Additional presenters may be added

Nuts and Bolts of a Successful Capital Campaign

Tools & Techniques: 2nd Segment
Monday, July 17, 2017 11:15 AM - 12:30 PM

Raising money for a major renovation can be a daunting task, especially for historic theatres, which face many unique challenges that can make costs balloon. This presentation will use the Croswell Opera House's recent capital campaign, which raised over $8 million after setting an initial $6.2 million goal, to show how a major campaign can succeed, even in a small town with limited resources. Topics will include:(1) The planning phase -- hiring the right consultant (why it's a good idea to hire one, and how to find a consultant who's a good fit), developing your campaign committee, developing a great case for support, successfully engaging your board in support of your plan (2) The campaign toolbox - importance of data (different types of Customer Relationship Management software and why your patron and donor records should be integrated, developing your print collateral, identifying "diamonds in the rough" among your existing fans and sources of support outside your existing network, building your staff's capacity to support the plan; (3) The campaign itself - communicating your plan to the community, the right ask, the right person, the right amount, the right time, good follow-through with donors; (4) After the campaign - relationship development; tapping momentum after the project is done to ensure sustainability of everything you have built, and keeping staff engaged so momentum continues.Participants will leave with an improved understanding of all the steps involved in pulling off a successful capital campaign, from beginning to end.

Presenters: Jere Righter, Artistic Director, Croswell Opera House, Adrian, MI; and Sheila Dwyer Schwartz, CFRE, Principal, Dwyer Philanthropy, Adrian, MI

Payments Intelligence: Understanding the Confusing World of Payment Processing and Data Security

Tools & Techniques: 2nd Segment
Monday, July 17, 2017 11:15 AM - 12:30 PM

Credit card processing is confusing to almost everyone, from the myriad rates and fees to PCI compliance and rapidly evolving new technologies. This session will finally explain, in plain English, how payments flow through the system, the system's various participants, how rates and fees are set and how they can be reduced, what PCI means and why compliance is so important, what EMV is and how it works, how to better secure a theatre's data infrastructure to prevent costly breaches, what encryption and tokenization are, how to prevent chargebacks and deal with the emerging threat of ransomware, and how to increase profits through electronic payments. The information included applies to and is valuable for everyone at all levels. Even CFOs of major Fortune 500 companies don't really understand how the payments industry works or the financial side of the industry, or the true risk exposure of data security issues facing them, because no one can be an expert at everything. Managers who don't control their companies' merchant accounts will find the presentation valuable as well in how it explains how transactions flow and why certain things happen with approvals, declines, chargebacks, etc., and best practices at the unit level for protecting cardholder data and preventing hacker incursions both at the theatre and in their own personal lives. Questions from the audience are encouraged throughout this interactive session and attendees leave with a newfound understanding of electronic payments and cybersecurity and associated best practices. The presenter is a veteran of decades in both the entertainment and payments industries.

Presenters: Wynn J. Salisch, CCM, CHS, MBKS, Chairman & CEO, Casablanca Ventures, New York, NY

Planning for Ongoing Capital Expenses: Preserving Your Investment and Preparing for the Future

Tools & Techniques: 2nd Segment
Wednesday, July 19, 2017 9:15 - 10:30 AM and 11:00 AM - 12:15 PM

Whether your theatre has just completed a major renovation, you're in the planning/construction phase and eagerly awaiting a renewed venue, or you're admirably and courageously caring for a historic theatre in its present state, estimating and planning for future capital expenses is a prudent and educational exercise. This session will review the reasons for compiling a capital needs assessment (CNA), the steps involved, and how the final document will serve you in the coming years. We'll also review actual CNAs from several theatres and allow plenty of time for Q&A. A CNA can focus on major systems such as HVAC, roofing, and theatrical equipment; or include every conceivable future capital expense. Preparing a CNA demonstrates to existing or potential funders that your organization is a good steward of the asset and will wisely use donations to preserve the theatre for future generations. A good CNA will help prevent "sticker shock" and lessen the surprises often revealed by these beloved structures.

Presenters: Becky Hancock, Executive Director, Historic Tennessee Theatre, Knoxville, TN; and Don Telford, Retired CEO of San Diego Theatres, Inc., San Diego, CA

Promoting Your Theatre as a Location for Film and Television Productions

Tools & Techniques: 3rd Segment
Monday, July 17, 2017 2:00 - 3:15 PM

We all look for ways to increase revenue at our theatres. Having your theatre used as a location for a film or television production can be lucrative, but what are you really getting yourself into? This panel of film and television production professionals will discuss what you need to know to have a successful theatre location rental business. We will discuss: how to market your theatre with your local film commission and location scouts, what permits you will need the production company to provide, what insurance package you should require; whether you will need fire marshals and police present; what you should charge for rental of the theatre and staff, how you vet the production company, what materials you should require production to provide to protect your theatre, what terminology will be used and what it means, and how to have a successful wrap and a returning client.

Presenters: Pam Elyea, VP, History For Hire Prop House, Glendale Arts/Alex Theatre Board Member, Glendale, CA, moderator; Jan Pascale, SDSA, Set Decorator, Academy of Motion Picture Arts and Sciences Governor, Designers Branch; Philip Sokoloski, Vice President Integrated Communications, FilmLA; Elissa Glickman, CEO Glendale Arts, Alex Theatre, Glendale, CA; and Jesse Cole, Location Manager

Reeling in the Big Catch: What your Venue Can Do to Attract Bigger Shows and Promoters

Tools & Techniques: 4th Segment
Wednesday, July 19, 2017 9:15 - 10:30 AM and 11:00 AM - 12:15 PM

Some historic theatres have made themselves can't-miss stops for big national tours, and promoters are competing to bring shows to their stage. Yet others find themselves off the radar and wonder how they can attract desirable, nationally touring artists and get the attention of the promoters who book many of those shows. This panel will approach the issue from multiple perspectives: promoter, artist manager, and venue operator. Among the topics for discussion will be: how helping promoters reduce their risk will keep them coming back to your building; co-promoting doesn't have to mean you're at risk, but there are ways you can make shows safer for those who want to drive traffic; how providing strong marketing support can make all the difference in the desirability of your theater; promoters and artists don't necessarily have direct access to your fans, and your efforts can make a significant financial difference for everyone involved; and how shortcomings in box office or technical support can kill the deal. We've all had horror stories of ticketing mistakes, backstage disasters, and other problems that you want to avoid at all costs. Learn how going the extra mile can make your venue stand out in a competitive world.

Presenters: Bob Nocek, President, Bob Nocek Presents, Durham, NC; and Adam Philipson, President/CEO, Count Basie Theatre, Red Bank, NJ
Additional presenters may be added

Renovating the Recent Past - The Unique Challenges of Mid-century Theatres

Tools & Techniques: 2nd Segment
Monday, July 17, 2017 11:15 AM - 12:30 PM

The theatres of the recent past (broadly defined for the purposes of this panel as the period from circa 1950 to 1970) are just past fifty years of age, and are thus either new to, or poised to join, the LHAT family. These 'newly historic' venues are defined by a unique set of challenges, including experimental materials and structures, lighting and acoustical deficiencies, and a general lack of accessibility for audience and performers. This panel will explore these and other issues and, using ongoing projects as case studies, illuminate typical project challenges and opportunities unique to theatres of the recent past. Attendees will understand the characteristics, challenges, and opportunities presented when renovating mid-century theatres. They will be able to relate these newly historic buildings to more traditional buildings, and understand the value of these buildings as public resources.

Presenters: Alec Stoll, ASTC, Principal, Stages Consultants, Highland Park, NJ; and Michael Schnoering, FAIA, Partner, Mills + Schnoering Architects, LLC, Princeton, NJ

Rethinking Our Approach to the Patron Experience

Tools & Techniques: 3rd Segment
Monday, July 17, 2017 2:00 - 3:15 PM

Gone are the days when your theater was only competing with a neighboring theater or cinema. Now, your organization also has to contend with Netflix, XBox and Youtube. So, in a world where the boundaries between physical and digital are blurred, the question is: how do you approach building a meaningful relationship with your audience? This isn't about building a better website (although that's a good start) but about thinking about the customer experience as a whole. We'll explore the key changes we need to make to how we work so we can stand out from the crowd and set arts organizations up for long term success.

Presenters: Becca Goland-Van Ryn, Managing Director, Spektrix, New York, NY

Show Off Your Past:Collecting, Preserving and Showcasing Your Theatre's History

Tools & Techniques: 4th Segment
Wednesday, July 19, 2017 11:00 AM - 12:15 PM

Our theatres are rich in history, but too often the incredible stories we could tell are lost to the past or hidden away where nobody can appreciate them. This session will give you some great tools for researching your theatre's unique history, as well as different ways to present and showcase the stories you find. Whether you're preparing for a milestone celebration or just want to get your archives better organized, this session will give you plenty of ideas for sharing your theatre's story with the world.

Presenters: Erik Gable, Director of Marketing and Audience Development, Croswell Opera House, Adrian, MI

So You Want to Restore Your Theatre?Where to Start

Tools & Techniques: 3rd Segment
Monday, July 17, 2017 2:00 - 3:15 PM

This session is designed for new theatre owners, municipal leaders and board members who are faced with the often daunting task of restoring an historic theatre for which they are now responsible. The panel will discuss the steps necessary from the very beginning through opening night including program visioning, working with user groups, fund raising, obtaining public funds, hiring architects and other consultants and establishing an appropriate management model for ongoing operations. They will use their real life experiences of over 60 years in the business and working on dozens of theatres, with case studies of those projects that went well and why, as well as those that encountered difficulties. The presentation will be highlighted with photographs of their projects. Participants will leave with a simple description of the steps needed to accomplish their theatre restoration dreams and an understanding of the problems they may face.

Presenters: Paul Siemborski, AIA, Principal, DLR Group | Westlake Reed Leskosky, Cleveland, OH; and Tom Tomlinson, Project Director, Downtown Theatre District Revitalization, Arts Council of Winston-Salem and Forsyth County, Winston-Salem, NC
Additional panelists may be added

Strength & Beauty: Implementing Seismic Solutions & Restoring Decorative Finishes

Tools & Techniques: 3rd Segment
Monday, July 17, 2017 2:00 - 3:15 PM

Safety is the top concern of every owner when implementing a restoration and often that includes a seismic upgrade. But retrofitting and restoring historic theatres takes much more consideration and finesse than simply erecting oversized framing to battle the forces of nature. Through case studies and presentations by a panel, including a structural engineer, general contractor and decorative finishes specialist, participants will learn: the range of seismic options and the implications on budget and schedule, considerations that impact the general contractor and construction team, the process of restoring a range of historic finishes, and options for securing ornamental plaster.

Presenters: Jeff Greene, President, EverGreene Architectural Arts, New York, NY; David Cocke, SE, President, Structural Focus, Gardena, CA; and Roger Fricke, LEED AP, Sr. Vice President Pre-construction, MATT Construction, Los Angeles, CA

TEAM Training: Techniques for Effective Alcohol Management

Tools & Techniques: 2nd Segment
Monday, July 17, 2017 9:30 - 10:45 AM and 11:15 AM - 12:30 PM

The Embassy Theatre presents TEAM training in Techniques for Effective Alcohol Management. TEAM Coalition is a national organization that works with entertainment and sporting venues to provide an alcohol management class designed to empower everyone from volunteers, part-time event staff, paid bartenders, to upper management to recognize signs of impairment and have procedures in place to handle patrons who exhibit these signs. The Embassy Theatre requires this training for all staff and volunteers and also has two staff members who are certified trainers. Attendees will walk away being able to identify challenges venues face involved with the selling of alcohol and solutions available as they work to serve safely and responsibly in efforts to minimize risk while also maximizing revenue.

Presenters: Kelly Maahs, Front of House Director, & Megan Lytle, Front of House Manager, Embassy Theatre, Fort Wayne, IN

Using Analytics to Enhance Fundraising & Marketing Efforts

Tools & Techniques: 4th Segment
Wednesday, July 19, 2017 9:15 - 10:30 AM

For years historic theatres have used ticket buyer data to learn more about their fans and donors. Now, thanks to new (and free!) tools offered by Google Analytics, your website can be transformed into a data collection machine! This session will teach you step-by-step how to setup Google Analytics and, more importantly, explain how to use basic analytics to create awesome data driven marketing and fundraising campaigns.

Presenters: Aaron Bare, Director of Marketing, Etix, Morrisville, NC
Additional presenters TBA