2017 Conference Education Sessions

2017 Conference Education
Education Session information is tentative, subject to change.
All events at Sheraton Grand Los Angeles Downtown unless otherwise indicated

Primary Sponsor of the 2017
Conference Education Program

Agile Ticketing
Tools & Techniques Sessions
Early Bird Intensive Education Sessions
Keynote Address
Eye Opener Breakfasts: Peer Discussions
Resource Area - Historic Theatre Info Exchange

Last updated: 04.24.17


The League's National Conference Education Program includes 25+ sessions on restoration, safety, technology and programming along with important case studies of best practices from around the nation, offering something for everyone.

Late Sunday afternoon, we will offer four concurrent case study sessions that will demonstrate the best practices of several venues across the U.S.

Two segments of concurrent Tools & Techniques sessions will be offered on Monday, July 17, and one segment of concurrent sessions will be offered on Wednesday, July 19.

Tools & Techniques

Concurrent Professional Development Sessions

Facilitated discussions, workshops, panel discussions, and case studies provide real solutions to real problems. Four concurrent Tools & Techniques segments on Monday, Tuesday, and Wednesday will offer best practices, emerging trends and practical information for improving your historic theatre, your business and your community. The majority of the sessions will be repeated following a 30 minute networking break to give each person an opportunity to attend as many sessions as possible. A few sessions will only be offered once (please note schedule below).

Click on each Segment title below for detailed T&T session descriptions and presenter names and bios.

Click here to learn about this year's two optional Early Bird Intensive Education Sessions.


Tools & Techniques Segment 1 - Sunday, July 16

5:00 - 6:00 PM | 4 concurrent 60 minute case studies, all only presented once
  • The Fast Track - Evolving Your Organization to Ever Higher Levels of Effectiveness
  • Managing and Marketing the Modern Theatre
  • Adapting the TCL Chinese (Grauman's) Theatre for New Audiences and New Technologies
  • Launching an Effective Capital Campaign ~ A Case Study

Tools & Techniques Segment 2 - Monday, July 17

9:30 - 12:30 PM | 6 concurrent sessions; 3 of 6 will repeat after a 30 minute break
  • Planning for Ongoing Capital Expenses: Preserving Your Investment and Preparing for the Future
  • Customizing the Customer Journey: A Candid Look at Innovation, Technology and Leveraging Data to Drive Successful Patron Engagement
  • TEAM Training: Techniques for Effective Alcohol Management
  • A Tale of Two Capital Campaigns: Successful Fundraising for Cinema-Centric Historic Theatres (presented 1st half - will not repeat)
  • Found Money for Your Theatre: How to Make Extra Income through Short Term Rentals (presented 1st half - will not repeat)
  • Fraud, Chargebacks and EMV: Protecting your Organization's e-Commerce Site (presented 1st half - will not repeat)
  • Nuts and Bolts of a Successful Capital Campaign (presented 2nd half - will not repeat)
  • How to Manage Your Theatre's Risk (presented 2nd half - will not repeat)
  • Payments Intelligence: Understanding the Confusing World of Payment Processing and Data Security (presented 2nd half - will not repeat)

Tools & Techniques Segment 3 - Monday, July 17

2:00 PM - 3:15 PM | 6 concurrent sessions; all only presented once
  • Promoting Your Theatre as a Location for Film and Television Productions
  • Strength & Beauty: Implementing Seismic Solutions & Restoring Decorative Finishes
  • Rethinking Our Approach to the Patron Experience
  • So You Want to Restore Your Theatre? Where to Start
  • The Candy Man Can: Or How to Optimize Your Concession Revenue
  • How to Succeed as a Historic Theatre CEO Without Having an MBA

Tools & Techniques Segment 4 - Wednesday, July 19

8:45 - 11:45 AM | 6 concurrent sessions; 4 of 6 will repeat after a 30 minute break
  • Beyond Compliance: Technology + Audience Diversity
  • The Collision of Old Theatres & New Technology: Please Don't Turn off your Cell Phone
  • Reeling in the Big Catch: What your Venue Can Do to Attract Bigger Shows and Promoters
  • Fundraising: Strategies for Successful Annual Campaigns
  • Using Analytics to Enhance Fundraising & Marketing Efforts (presented 1st half - will not repeat)
  • Education Programs Make Dollars and Sense: Contribute to Your Mission, Audience and Bottom Line (presented 1st half - will not repeat)
  • Show Off Your Past: Collecting, Preserving and Showcasing Your Theatre's History (presented 2nd half - will not repeat)
  • Renovating the Recent Past - The Unique Challenges of Mid-century Theatres (presented 2nd half - will not repeat)

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Early Bird Intensive Education Sessions

Sunday, July 16, 1:00 PM - 3:30 PM

This year, the League will offer two optional "Early Bird" education sessions prior to the official conference kickoff on Sunday evening.

These sessions will have limited capacity, so they are first come, first served and will require advanced registration. Sessions are only available to full conference registrants and are included in the full conference registration fee.

1:00 - 3:30 PM - Historic Theatre Renovation 101: A Framework for Planning Successful Projects

Thinking about acquiring, restoring, and revitalizing a historic theatre? Already have one and need some help? This early-bird, in-depth session – featuring a team of leading experts in theatre planning, design, operation and tax credit financing – presents an overview of a historic theatre renovation project. Designed for historic theatre owners, community leaders, board members, senior staff and others who are considering, beginning or participating in the renovation of a historic theatre, this in-depth session will help you develop a clear understanding of your role in the process. Group who want to renovate a historic theatre are encouraged to attend as a team.

2:00 - 3:30 PM - Best Practices for Non-Profit Board Members

A good Board of Directors can have a lasting, positive impact on a nonprofit. However, with even the best of intent, a Board of Directors can also be the nonprofit's worst enemy. In this 90 minute session, learn about the 10 Basis Roles of a Non-Profit Board and best practices for successful governance including hiring and supporting your chief executive, creating and reviewing your mission and vision, fiduciary responsibilities and board recruitment. This session will also include a Q&A for best practices around board fundraising roles. All participants will receive free downloads for Fundraising Responsibilities for Nonprofit Boards and 10 Basic Responsibilities for Nonprofit Boards (a $58 value).

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2017 Keynote Address

Tuesday, July 18, Time & Location To Be Announced

Following our day of theatre tours in Hollywood, we will return downtown for this year's Keynote Address. Details are still being finalized and will be announced ASAP.

Note: Scheduled events subject to change; Awards Ceremony could replace Keynote Address in this Tuesday late afternoon time slot.


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Eye Opener Breakfasts: Peer Discussions and Networking

Tentatively offered Monday, Tuesday & Wednesday AM (times vary) - Sheraton Grand Hotel Downtown

Seek advice from your LHAT colleagues and share experiences in historic theatre operations, programming, management and facilities development through highly interactive information exchanges each morning of the conference. A favorite of LHAT conferences, this breakfast session introduces you to valuable resources within the League's network.

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Resource Area - Historic Theatre Information Exchange

Open Sunday afternoon, all day Monday & Wednesday til Noon, Sheraton Grand Hotel

The LHAT Conference is the nation's largest annual gathering of historic theatre professionals because it's all about peer information exchange. To enhance that experience, we need your help.

Please bring copies of any materials from your theatre that you think a fellow attendee might find valuable -- anything they can look at (or even better -- take home) to add to what they learned during conference sessions and peer networking. We want attendees to leave L.A. re-energized, with all kinds of tools and ideas that they can share with their staff and board members back home that will help them forge ahead and plan for the success of their historic theatres.

What to bring

• Season Brochures and Programs • Capital and Annual Campaign Flyers • Volunteer Training Guidelines • Front of House Manuals • Employee Manuals • Emergency & Preparedness Plans / Safety Handbooks • Patron Code of Conduct • Sample Patron Incident Forms • Rental Rates / Sample Rental Agreements & Guidelines • Tech Sheets • Economic Impact and Feasibility Studies • Sample RFPs for Services • Sponsorship and Membership Brochures • Sample Offer & Venue Contract Riders •

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